Break Through the Clutter: Using PR to Become a Household Name

Break Through the Clutter: Using PR to Become a Household Name

14.99

Without clearly defined PR objectives, attempting to establish your fashion or beauty business or brand is a complete waste of time and money. You need to know your target audiences, messaging points, and strategy in order to reach your target audience and build a viable and sustainable brand and business in today’s overly saturated marketplace.

Although the concept of publicity can seem overwhelming and intimidating to small business owners, start-up companies, and entrepreneurs, the practice is crucial to the survival of your new venture. Publicity helps:

•Create buzz

•Position you as an expert/thought leader within your industry and target audiences

•Generate traffic and potential leads to your site

•Add credibility and trust 

•Increase trust with all stakeholders

•Increase email and newsletter subscribers

•Drive sales

•Build your platform

•Attract investors

•Enhance brand awareness

•And much more!

Unfortunately, the cost of hiring a PR agency is an expense many small businesses and start-up companies simply cannot afford. 

To help make publicity an affordable and manageable task and a part of your marketing plans this year, we developed this short PR resource. This guide is intended to help entrepreneurs, start-up founders, and small business owners with great products, services, and brands, dip a cautious toe in the vast ocean of the PR world.

While the information in this guide will help anyone serious about exploring the world of public relations, those entrepreneurs, start-up founders, and small business owners who will benefit the most from this information already know who their target audiences are, know how to find them, have their messaging points already defined, and have a budget that will allow them to spread the word effectively.

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